DigiMarketing Pro

Build and promote a brand with social media, content, SEO, paid-ad planning, email, WhatsApp and analytics. Turn your learning into a practical campaign plan and a portfolio you can show.

Introduction to Digital Marketing

  • What digital marketing does for a business
  • Traditional and digital marketing: choosing the right mix
  • The digital marketing channel ecosystem
  • Careers, freelancing and business applications
  • Campaign goals and the customer journey

Digital Branding Fundamentals

  • Brand positioning and a clear value proposition
  • Online brand identity and visual consistency
  • Target audiences and buyer personas
  • Brand voice, tone and messaging
  • Indian brand case study: turning positioning into campaigns

Social Media Marketing

  • Choosing Facebook, Instagram, LinkedIn and YouTube
  • Create and optimise a Facebook business page
  • Set up an Instagram professional account
  • Create and optimise a LinkedIn company page
  • Set up and organise a branded YouTube channel
  • Posts, Reels and Stories: choosing content formats
  • Build a posting strategy and content calendar
  • Community management and sustainable audience growth

Content Marketing & Creative Production

  • Content strategy and the purpose of each piece
  • Plan text, image and video content for a campaign
  • Copywriting: benefits, proof and calls to action
  • Write captions and use hashtags with purpose
  • Canva: create consistent social media creatives
  • Plan and organise an editorial workflow
  • Use AI for marketing drafts with human review

Search Engine Optimisation

  • How search engines discover and rank pages
  • Keyword research and search intent
  • On-page SEO: titles, headings, links and useful content
  • Local SEO and Google Business Profile
  • Google Search Console and practical SEO tools
  • Technical SEO foundations: indexing and mobile usability

Paid Advertising Fundamentals

  • Paid media, auction basics and campaign objectives
  • Meta Ads: account and campaign structure
  • Meta Ads: audiences, creatives and lead campaigns
  • Google Ads: build a search campaign draft
  • Budgeting, bidding and campaign measurement
  • Ad policies and a campaign launch checklist

Email & WhatsApp Marketing

  • Email strategy, lists and lifecycle campaigns
  • Create an email campaign with an email platform
  • Set up WhatsApp Business and its core tools
  • WhatsApp broadcasts and campaign planning
  • Permission, unsubscribe and responsible messaging

Analytics & Performance Tracking

  • Choose meaningful reach, engagement and conversion metrics
  • GA4: accounts, properties and website measurement
  • GA4 reports and key events
  • UTM links and campaign attribution basics
  • Read social media insights and report performance
  • Improve campaigns with controlled tests

Digital Marketing for Business Owners

  • Lead generation: offers, landing pages and follow-up
  • Sales funnels from first visit to repeat purchase
  • A practical marketing plan for a local business
  • Online reputation and responding to reviews
  • Customer retention and loyalty strategies

Freelancing, Careers & Portfolio

  • Choose a marketing role and build a learning plan
  • Freelancing platforms and finding suitable projects
  • Build an evidence-based marketing portfolio
  • Client discovery, proposals and communication
  • Pricing, scope and project delivery
  • Capstone: present a complete digital marketing plan